Table of Content
Now that you've Showered Love on Your Leads, What's Next?
In today's competitive business landscape, aligning your marketing and sales teams is essential for maximizing lead generation and conversion efforts. Our team works closely with you to develop a unified vision of your buyer's journey and create a Marketing and sales Service Level Agreement (SLA) to outline specific actions and commitments toward achieving a single goal.
We track performance using integrated data tracking systems and provide meaningful reports to identify areas for improvement. We help qualify leads effectively and assist in developing connect sequences and templates to engage with them at the right time.
Additionally, we tailor your CRM system to work best for your sales team and provide comprehensive training sessions to embrace the inbound mentality.
We leverage HubSpot Sales and provide LinkedIn social selling training to better engage with prospects. Our ultimate goal is to achieve seamless alignment between your inbound marketing and sales efforts, unlocking the full potential of your leads and driving significant business growth.
Alignment
When it comes to how prospects are nurtured and when they’re contacted, if Sales is working on one set of assumptions and Marketing on another, you don’t have a plan that’s working. What you need is a set of “rules” that tell each part of the team what they’re responsible for, what actions are taken (and when), and how a prospect is brought in.
Alignment between Marketing and Sales starts with a unified vision of what a buyer goes through prior to making a final purchase decision. We chart your buyer’s journey with the help of all stakeholders to fully understand your customer’s actions, behaviors, and experiences.
We help you develop a Marketing & Sales Service Level Agreement (SLA) that details the Marketing-to-Sales process and outlines the commitments of both parties to take specific actions toward a single goal.
We track business performance throughout the marketing and sales funnel, with integrated data tracking of visitors and leads, from their initial web visits to lead conversions to sales activity.
Management
Not all leads are ready to buy—some aren’t even interested in what you have to offer. We help you qualify leads by defining what makes them fit one of your target profiles and by developing a scoring system to identify how ready they are to engage with Sales.
It takes 6-9 attempts to connect to get the most value out of a lead. We’ll help you engage at the right time, in the right way, with the right message, developing connect sequences and templates.
Every sales team has a different way of tracking their opportunities. We help you set up your CRM to work best for your salespeople: the right sales process, smart deal tracking, and tools to increase productivity.
We provide detailed reports that show how well your efforts are working, and where the opportunities for improvement are. No vanity metrics—just the numbers that indicate your business’ growth potential.
Enablement
Inbound Sales requires a new way of thinking. We train your teams in half-day or full-day workshop sessions that help your salespeople embrace the inbound mentality and sales process.
The best sales teams use helpful content as their ammunition. By creating tailored, personalized email templates and smart presentation decks, we help ensure your sales team takes a consultative approach to closing new customers.
Using HubSpot Sales, we help sales reps deftly communicate with every lead. Email sequences help salespeople nudge prospects toward the purchase, and automated notifications help you understand your prospects’ progress.
B2B sales is no longer a phone and email game. LinkedIn is an important soft-touch selling tool, and we help your salespeople learn to make it part of their process. With the right LinkedIn social selling tactics, your reps can better engage their prospects.
