By 2019, video content on the global consumer Internet will dominate 80% of all Internet traffic. Video is on the verge of becoming as widespread and influential as voice communication shortly.
Already companies like Facebook are claiming that shortly, Facebook will be mostly video content. During a panel at Variety's Entertainment and Technology Summit in Los Angeles, Facebook's head of ad product, Ted Zagat, stated, "A year or two from now, we think Facebook will be mostly video." Zagat also mentioned that virtual reality could be the next big shift in video content, and Facebook is heavily investing in this space. This sentiment is not only shared by Facebook but also by other social networks, small businesses, and large enterprises.
According to Cisco, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic. This statistic does not even include video exchanged through peer-to-peer (P2P) platforms. The increasing number of views on video social networks further supports this data. In the 2015 Q3 call, Facebook's founder and CEO, Mark Zuckerberg, announced that the social network generates 8 billion video views daily. Additionally, Snapchat, despite having 15 times fewer users than Facebook, generates over 7 billion video views. When you consider YouTube, which doesn't provide up-to-date statistics, the adoption and popularity of video content are undeniable.
The combination of social media and video content is providing companies with greater access to their customers. Moreover, new players in the market are primarily focusing on mobile platforms. While video streaming platforms like Periscope, Facebook Live, and Blab are not new, the mobile-first approach offers more flexibility in capturing and streaming live events from anywhere.
Having a video marketing strategy is not a new concept for businesses. However, what has changed is the importance of video content on every platform and channel. It is no longer just one piece of your overall marketing plan; it is now central to your outreach and campaign efforts, especially your social strategy.
If you are not creating video content, you are likely falling behind. With 71% of consumers watching more video online than they were a year ago, businesses can no longer ignore the growing popularity of video. Every innovation brings with it great opportunities and challenges.
Video social networks present a tremendous opportunity for businesses. It is undoubtedly the future of marketing and communication.
Feeling overwhelmed by the impact digital assets may have on your EdTech selling strategy? Let MapleSage handle the heavy lifting while you can stay focused on your core business.
In today's fast-paced digital world, businesses must stay ahead of the game and adapt to the ever-changing landscape of online marketing. With the increasing dominance of video content, it's becoming more important than ever to have a strong video marketing strategy in place. That's where MapleSage comes in.
MapleSage is a leading digital marketing agency that specializes in video content creation and promotion. Our team of experts is dedicated to helping businesses like yours harness the power of video to reach and engage your target audience. We understand that creating high-quality video content can be time-consuming and challenging, which is why we're here to do the heavy lifting for you.
By partnering with MapleSage, you can focus on what you do best – running your core business – while we take care of all your video marketing needs. Whether you need help with video production, editing, or promotion, our experienced team has got you covered. We'll work closely with you to understand your unique goals and develop a customized video marketing strategy that aligns with your brand and resonates with your audience.
Our services go beyond just creating videos. We also specialize in optimizing and promoting your video content across various platforms and channels, ensuring maximum visibility and engagement. With our expertise in social media marketing, we'll help you leverage the power of video social networks like Facebook, Snapchat, and YouTube to connect with your customers and drive results.
Don't let the overwhelming impact of digital assets hinder your EdTech selling strategy. Let MapleSage handle the heavy lifting while you stay focused on what you do best – growing your business. With our comprehensive video marketing solutions, you can rest assured knowing that your brand is in good hands.
So why wait? Embrace the future of marketing and communication by incorporating video content into your strategy. Contact MapleSage today and let us help you take your business to new heights with the power of video.
