Enabling Scalable Growth for a Global EdTech Provider

Industry

EdTech– K-12, Higher Education, and Enterprise Learning

Challenge

With an evolving product suite and multiple buyer personas, the company lacked a unified GTM strategy. Marketing and sales teams operated in silos, resulting in missed opportunities, poor lead quality, and inconsistent follow-ups.

Results

• 3× increase in MQLs in the first 90 days• 40+ qualified meetings booked with decision-makers• Campaigns launched in US, UK, and APAC• Improved alignment between sales and marketing“MapleSage helped us cut through the clutter. With a structured GTM motion, our message finally landed with the right people.”— Head of Growth (EdTech Client)

3×

MQL Growth in 90 Days

40+

Qualified Meetings Booked

Regions (US, UK, APAC) Launched Simultaneously

Weeks Time to Campaign Launch

“Partnering with Growth has transformed our business. Their cutting-edge strategies and AI-powered targeting have significantly boosted our online presence and revenue.”

Ankit Jain

Head of Growth, Global EdTech Brand

About your Customer

A global EdTech company offering digital learning products to K–12 schools, higher education institutions, and enterprise clients. Despite high product quality, the brand struggled to scale demand generation across geographies and segments due to siloed outreach efforts.

The Challenge

The Solution

MapleSage partnered with the client to unify their GTM motion and bring structure to outreach, lead nurturing, and follow-ups.

Key actions:
- Designed and launched ICP-driven inbound campaigns via HubSpot
- Built sales enablement flows with lead scoring and drip sequences
- Developed landing pages, email templates, and value-driven messaging for each persona

Tech Stack: HubSpot Pro, LinkedIn Sales Navigator, ZoomInfo, Canva

Partnering with Growth has transformed our business. Their cutting-edge strategies and AI-powered targeting have significantly boosted our online presence and revenue.

The Results

In closing, speak to the results your customer saw after using your product. This section can be supported by statements, quotes, visuals, graphs, and metrics. Whatever you decide to include, be sure it illustrates how much your company impacted your customer.