Lifecycle Marketing for a Global SaaS Provider

Industry

Technology

Challenge

The problem your customer faced. This content should be short and skimmable. Two to three sentences are a good standard for the right amount of content.

Results

• 6× improvement in lead-to-opportunity conversion• 23% increase in upsell revenue from CS-driven journeys• Time to onboard new customers dropped by 50%• One unified view of customer lifecycle across Sales, Marketing & Success

Key Product

Product one

www.customer.com

$5.4M+

Manage Spend

100+

Deals Completed

7.6x

ROI

$2M

Cost Savings

“With MapleSage, we moved from one-off campaigns to always-on engagement. It’s changed the way we work across teams.”

Tim Lee

VP, Marketing (SaaS Client)

About your Customer

A North American SaaS company offering analytics and compliance tools for mid-size businesses and enterprises. Despite strong product-market fit, the company lacked a structured approach to lifecycle marketing and struggled with poor lead nurturing and conversion rates.

The Challenge

The company’s marketing was overly focused on acquisition. Without a defined lifecycle strategy, most leads stalled post-demo. Sales teams lacked insight into buyer readiness, and customer success missed key upsell windows.

The Solution

MapleSage built a holistic lifecycle marketing engine using HubSpot, empowering sales, marketing, and CS to work from one unified view of the customer.

Key actions:
- Segmented customer base by lifecycle stage and ICP
- Designed and deployed automated onboarding, nurturing, and upsell journeys
- Developed email workflows, knowledge hubs, and performance dashboards

Tech Stack: HubSpot Enterprise, Salesforce, Snowflake, Zapier

“With MapleSage, we moved from one-off campaigns to always-on engagement. It’s changed the way we work across teams.”
Tim Lee — VP, Marketing (SaaS Client)

The Results

The shift from campaign chaos to coordinated engagement paid off quickly. Within just a few months, the team saw a 6× jump in lead-to-opportunity conversion thanks to smarter segmentation and tailored nurturing

Customer success teams began driving real impact, too—using behavior-based journeys contributed to a 23% increase in upsell revenue. Onboarding time dropped by 50%, making new customers feel supported and activated faster.

Perhaps most importantly, for the first time, sales, marketing, and CS all worked from the same customer perspective, bringing alignment, transparency, and confidence to every interaction.