The Challenge
The group struggled with fragmented storefronts, siloed brand operations, inconsistent customer experiences, and manual wholesale ordering. Their legacy stack offered little flexibility for regional marketing or channel-specific pricing.
The Solution
MapleSage delivered an end-to-end eCommerce overhaul, centralizing all B2B and D2C operations using Shopify Plus and BigCommerce B2B. We streamlined order workflows, introduced dynamic merchandising, and integrated CRM + ERP systems.
Key actions:
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Built headless Shopify & BigCommerce storefronts for 10+ brands
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Automated regional pricing and inventory updates
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Integrated HubSpot for personalized campaigns and lifecycle marketing
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Enhanced UX with AI-powered try-ons, loyalty modules, and returns automation
We finally have a single source of truth across all our brands. From storefront UX to B2B workflows, MapleSage delivered a complete commerce strategy. VP, Digital Commerce (Confidential)
The Results
The transformation wasn’t just about going digital — it was about building a smarter, faster, and more connected commerce engine.
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We helped boost online revenue by 46% year-over-year, thanks to cleaner storefronts and smoother checkout flows.
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Average order value jumped by 31%, with tailored product bundles and localized promotions.
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The team launched in three regions with full brand control — all within 120 days.
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And bounce rates? Down 28%, thanks to a mobile-first UX that worked.
“We finally have a single source of truth across all our brands. From storefront UX to B2B workflows, MapleSage delivered a complete commerce strategy.” — VP, Digital Commerce (Confidential)
Now, the brand is growing faster, operating leaner, and delivering the kind of experience both retail buyers and wholesale partners expect.
