Engineering

How cohort analysis google analytics is a game changer for SMBs

Cohort Analysis Google Analytics, a significant shift by the largest player in the digital advertising industry relied on tracking & targeting users.

Parvind Dutta ·23 March 2024 ·1 min read

Google’s recent announcement of moving away from cookies and moving to Federated Learning of Cohorts (FLoC) based methodology, shows that Google wants to focus on user’s privacy amid growing concern, a major shift from the largest player in digital advertising, an industry where many companies rely on tracking and targeting users.

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Parvind Dutta

Founder of MapleSage. Twenty years in insurance technology — AIG, Prudential, MetLife, Duck Creek — now building the systems he used to sell.

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