Engineering

How to craft winning growth strategy for 2024

Growth strategy flywheel is inspired by Amazon’s flywheel business model, also known as Bezos’ Virtuous Cycle. Loyal customers are the energy that fuels.

Parvind Dutta ·15 December 2019 ·1 min read

Crafting a Winning Growth Strategy

As an experienced sales professional and entrepreneur, I have deep knowledge of funnels and have relied on them throughout my 20+ year career in sales and marketing. Funnels have been instrumental in converting leads into customers.

However, in recent years, it seems that the funnel’s relevance has slowly diminished, creating an opportunity for a new strategy to emerge and take its place.

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Parvind Dutta

Founder of MapleSage. Twenty years in insurance technology — AIG, Prudential, MetLife, Duck Creek — now building the systems he used to sell.

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