Engineering

How To Successfully Leverage CX Strategies To Strengthen Brand Equity

Though brand equity is a significant metric only 25% of B2B CMO's consider brand awareness an important marketing metric, only 15% believe it's important.

Parvind Dutta ·16 August 2021 ·1 min read

As business focus shifts from recovery to growth, there is increased competition for customer retention leveraging an optimal customer experience. 

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Parvind Dutta

Founder of MapleSage. Twenty years in insurance technology — AIG, Prudential, MetLife, Duck Creek — now building the systems he used to sell.

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