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SEO Search Engine Optimization Cohort Analysis Google Analytics

How cohort analysis google analytics is a game changer for SMBs

Parvind
Parvind |
How cohort analysis google analytics is a game changer for SMBs
15:37

Google's recent announcement of moving away from cookies and moving to Federated Learning of Cohorts (FLoC) based methodology, shows that Google wants to focus on user's privacy amid growing concern, a major shift from the largest player in digital advertising, an industry where many companies rely on tracking and targeting users.

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